Before I try to get my message across today, I’d like to show you a couple screen shots of my testing campaign from last week.

Click on image to enlarge.

As you can see, I acquired 125 exclusive leads to my business by only spending $158 dollars.  

I really don’t want to put myself on the pedestal, but I really can’t recall anyone who have done this. Not even gurus!

During this testing period, I also made $1,100 in the process.  Show this to any marketers and they would die for this campaign.

You bet I’m going to turn up my budget and also duplicate this campaign over to yahoo and msn.

Unfortunately, I had to black out a couple areas.  But you are on my team, all this is going to be exposed in our private webinars

The Take Away

I am really no one special. I also don’t have any magic formulas.

I simply studied my ass off and took massive action.  If a campaign fails, then I would delete it and try a new one.  Every time I fail, I would find out why it didn’t work and try not to repeat it next time.  

Lead generation is the #1 skill any network marketer need to master.  And I cannot think of any strategies that can beat pay per click.

While most people cry and whine about why they are not getting results, you can simply rise to the top by taking the baby steps to learn one specific skill while increase your self value.  There are really no secrets. You will MAKE MONEY and see success when you master a skill that you can teach others.  

You hold a skill that others want to acquire = endless amount of prospects trip over one another with credit cards ready to join you.

Time to get my ass to work and beat Jim Yaghi’s record of 1,000 leads in a single day

If you would like to learn pay per click marketing, here are a few resources that I recommand.

PPC Domination

Definitive Guide To Adwords

If you have any questions about pay per click, feel free to post your comments here and I will try my best to answer.

This is the 3 party relationship you need to understand in order to successfully market on google.

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The history of mankind has always been driven by self interest. 

Even charity organizations have their own agendas, although its not money dominance.

Recently, many google advertisers have experienced the “google slap”.  While many are still scratching their head why it happened to them, it’s actually quite simple when you put it in a logical perspective.

In order to  understand this better, lets break it down to the self interest of different parties.

The Searcher

Billions around the world go on google for one reason.  They have an itching question and they want it answered.  Most go on google over other search engines because it returns the most relevant information.

If the searchers are able to find their need, then they will come back to google the next time they have another want.

The Advertiser

As an advertiser, your objective is to ride the traffic of the hungry searchers and offer your product or service in the process.

The primary objective in your mind is SALE.  No sale = no money in your pocket.

The only thing you are concern with is how can you make the most amount of sales with minimal money spend on ads.

You want to advertise on google because it has the most traffic compare to other search engines.

Google

Google itself is a business. Plain and Simple.  

Google generates billions of dollars a year, and they intend to stay that way.

Majority of revenue google generates is from adwords advertisers. No advertisers = no revenue

Google also understands that the only reason advertisers are forking out money is because google have massive amount of searchers.

The only way google is able to get the searchers to return over and over is to provide them with relevant and useful information.

Google would like to please the advertisers as much as they can so that advertisers will spend more money.

But if google lowers their standard to please all advertisers, they would lose searchers because searchers will find less relevant information, which in turns will lose the big time advertisers because they won’t have the traffic that they need. And this downward spiral will continue…

As you can see, google won’t be able to please everybody.  They have their self interest of continuing being the biggest and most popular search engine in the world.

How You (Advertiser) Can Manipulate The Love Triangle To Your Advantage

Since google’s prime objective is to generate more revenue, and the only time you pay google is when your ad gets clicked on, then CTR (Click Through Rate) will the main determinant to get on google’s good side.

If your CTR is higher than your competitive advertisers, then google will reward you with lower CPC (cost per click) and also higher ad position.

This will allow you to receive more exposures to your target market while paying less than you normally would.

Google rewards good advertisers in order to keep them as a repeat customer while maintain the overall quality google is known for.

But Wait!

Getting google to work on your side will not guarantee you to be profitable.  In fact, if nothing is sold, then you are  likely to be out of business while receiving a thank you card from google.

Watch for my next post as I will discuss the strategies to get your customers line up with their credit cards ready while further having google favors you and eliminate your competitions.