It saddens me to see so many continues to struggle in the network marketing industry when this industry is rather simple.

Regardless if you are still building your business through the traditional offline approach or you are integrating internet marketing in your business, the core attributes to succeed remains the same.

These main attributes that will change your business forever:

1. Focus
2. Work towards your strength

I will further explain them in a bit.  First, I’d like to share my story.

I was first introduced to the MLM industry when I was 18.

Sucked in by hype and the promise to make millions, I was willing to do everything and anything it takes.

Believe me when I say I’ve done everything!

I did presentations as late as 2:00 am in the morning.   I was practically banned from all local shopping malls for soliciting phone numbers.  I was even mugged by the starbucks baristas because I took up all their seats doing meetings and not able to afford to buy drinks

Recruiting just seemed impossible to me after I exhausted my warm market. I continued to struggle for 3 years until I found a solution.

Let’s evaluate what I did during my first 3 years in the network marketing industry.

• I was hard working
• I was focused
• I was consistent
• I was coachable

But in the end, all I received was nothing but laughters from my friends and family with an empty wallet.

You see, I was never a natural when it comes to prospecting and cold calling. But that’s what I did majority of the 3 years I was involved in the industry.

Pareto’s 80/20 law states that we should focus 80% of our energy doing the things that we are good at and 20% to improve our lacks.

If you look around in the industry, majority that are struggling are not productive because they are spending very little time in doing what they are good at.

MLM is an industry where you only get paid by productions after all.

The main reason I failed at MLM early on is because I had a big problem prospecting enough people on a daily basis. Starting conversations with people was always a weakness of mine even until this day.

Once I studied a little about building a network on the internet and implement just some strategies, I was able to have a consistent stream of prospects coming to me on a daily basis.

Prospecting problem – SOLVED!

And the rest like they say… it’s history.

I went from 3 years of tears to having my first 5 figure month within 3 months online. What a difference it made when I focused on my strength instead of my lack!